Resources

Articles, videos, and guides to help you achieve Cloud Commerce success.

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How to improve your AWS Partner sales operations

Blogs
Uncover the importance of AWS partner sales operations and learn how to overcome common challenges. Explore key responsibilities, pain points, and a step-by-step sales process. Discover the top four effective solutions for successful partnerships.
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Labra Trust Center

Blogs
If you’ve ever been involved in a procurement exercise – as a seller, or as a buyer – then you will have experienced the dreaded “security due diligence”.
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How to build an AWS Vendor Insights profile

Blogs
AWS Marketplace has delivered a new innovation called Vendor Insights that optimizes the procurement process between sellers and buyers. It works by collecting the answers to common questions from buyers about the seller’s security and compliance competency
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How to create AWS Private Offers faster with the Labra platform

Blogs
TL: DR - ISVs can make private offers to a buyer by creating them in the AWS Marketplace Portal and sending a special link over email for the buyer to accept.
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How AWS Partners can use Labra and CPPOs to co-sell more efficiently

Blogs
For ISVs and Consulting Partners, the AWS Marketplace makes software procurement more efficient. Consulting Partner Private Offers (CPPO) increase this efficiency by enabling co-sell between an ISV and a Consulting Partner. The Labra DCCM platform optimizes the CPPO process by bringing everything into the partner's CRM.
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How does Labra help with Co-selling

Blogs
Labra is a Cloud Commerce and Fulfilment Management platform that can help ISVs and Consulting organizations sell with AWS to grow their business.
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Ace Customer Engagement with AWS ACE

Blogs
Increase leads, share opportunities, and build better relationships with AWS. The APN Customer Engagement Program, ACE for short, is the solution to grow your cloud business.
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Keep Your Business Opportunities In Sync With AWS

Blogs
For AWS Partners, integrating sales data across different CRM systems can be a painstaking effort. Simplify the sales process with Labra OppSync and co-sell better with AWS.
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June 29, 2023

Webinar: How to make the AWS Partner Selling Process Seamless
Events
In this webinar, learn how to simplify your AWS partnership process and make the co-selling process simpler.
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Events

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October 26, 2022

AWS Partner Path: The Journey to High-Performance Cloud Commerce
Events
In this webinar, learn how the Labra Distributed Cloud Commerce Management platform can drastically shorten and simplify your AWS Marketplace experience.
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Events
How NerdRabbit Accelerated Co-Selling Flywheel with AWS using Labra
Videos

NerdRabbit achieved more than 100% growth in Partner-originated opportunities by using Labra OppSync

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Increase AWS Opportunities with Labra OppSync
Videos

AWS ISVs and Consulting Partners use Labra OppSync to integrate their CRM with ACE to grow sales with better data, less effort, and a happier team.

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All about Partnerships and Cloud Commerce from AWS re:Invent 2022
Videos

LIVE from AWS re:Invent 2022: All about cloud commerce, alliances, and the cloud ecosystem.

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AWS Partner Path and Cloud Commerce with Labra
Videos

Simplify your Build - Market - Co-sell journey on the AWS Marketplace with Labra.

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Cloud Marketplace GTM & Co-Sell Acceleration with Labra by Ibexlabs
Videos

Cloud Marketplace GTM & Co-Sell Acceleration with Labra by Ibexlabs

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GTM Strategies For Successful Cloud Commerce
Reports

Nearly 63% of service providers indicated that public cloud vendors are increasing their delivery of customer-facing services, according to a survey conducted by 451 Research of S&P Global Market Intelligence.

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