Empowering Global ISVs and Channel Partners to Scale Cloud GTM
Labra is now available to ISVs and channel partners globally through Ingram Micro’s AI-powered Xvantage™ digital experience platform. Unlock the full potential of your cloud hyperscaler alliance through marketplace, channel partners, and co-sell initiatives. Grow your revenue faster and with less complexity.
Designed to be simple at scale
Customizable and integrated into your existing workflow
Enterprise-grade security, fully compliant
Key Benefits
List faster and sell smarter with our streamlined approach to Cloud GTM.
- A best-in-class product + expertise for Cloud GTM success
- Near-zero engineering involvement and reduced manual operational overhead
- Unified approach to Cloud GTM management
- Built to scale with Co-sell and Channel partners workflows
Feature Highlights:
01
Accelerated Listing
Launch and sell SaaS, Container, and ProServ on Cloud Marketplaces in just days.
02
End-to-End GTM Automation
Automates private offers, CPPO, and co-sell workflows, reducing manual overhead.
03
Deep CRM integration
Stay on top of Cloud Marketplace and Co-sell deal updates in real-time from your CRM with Labra’s API-powered bi-directional sync.
04
Alliance-focused
Leverage Ingram Micro’s expertise and Labra’s capabilities like Marketing module, AI-based insights, and more to tap into ecosystem-led growth.
05
Enterprise Grade Security
We offer an AWS Vendor Insights-compliant solution at enterprise scale. Your data stays within your CRM and isn’t accessible to Labra in any way.
06
Custom Flows
Flexible workflows built for your team — with support for approvals, notifications, and collaboration.
"Cloud Service Providers and channel partners are reshaping the way software is bought and sold, and this alliance is helping ISVs and channel partners take full advantage of that shift by simplifying sales at scale."
Darryl Oliver
Global Marketplace Technology Lead at Ingram Micro
Accelerate your Cloud GTM with Labra and Ingram Micro
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